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THE VOICES COLLECTION

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  • p.8

The Project: #itselectric

It’s personal.  And it’s business too.

I’ve been in the customer business my entire 25-year career.  As a consultant, I’ve served CMOs, their teams and partners for almost 2 decades.  This year marks my 10th in the automotive industry. 

On the verge of the largest energy transition the world has ever seen, I am now, more than ever, curious about the role auto-makers will play in shaping an entire society’s understanding of and shift to new consumption habits around electricity. Specifically in the North American market.

My next vehicle is an electric vehicle (EV). I am now one of the reported 23% of Americans considering electricity as the exclusive power source for my next car. I have to make that transformation real in my life, just like everyone else does.

And in this place where we are all more alike than different, this project starts with stories of firsts. First impressions, first times, first drives, first concerns and first delights, the first order and undoubtedly, the first distress moment also… All of the firsts. Because these firsts make moments that matter.

This project is as real-time documentation of my journey as a consumer in discovering, which EV is the first one, for me?  And a progressive study of consumer trends in electrification adoption.

It’s also about sustainability. Specifically, what it means to me. Because our planet is on fire. Because we made a commitment to the world and each other in Paris in 2015 to limit global warming. Because addressing the carbon pollution caused by gas-powered engines on our roads, especially in America is a gnarly problem in urgent need of immensely innovative solutions.

No doubt, the future of mobility is electric.  Yet right now, in the present, we are influencing how generations will undertake the monumental wave of change necessary for us to modernize our beloved automotive business to better nurture nature. This undertaking is a significant one that requires seismic efforts.

Finally, #itselectric is where my desire to use my voice to contribute to creating a 2-way street between brands and people meets my ability to be part of the change I want to see in the world.

Count me in.

#itselectric

  • Resources: For Your Transition to EV
    by Caroline Trudeau
    March 1, 2022
  • Tesla: For Guaranteed Fun with a Stranger
    by Caroline Trudeau
    February 27, 2022
  • Opinion: An Ode to Tesla Owners
    by Caroline Trudeau
    February 27, 2022
  • Tesla: Embracing Range Anxiety
    by Caroline Trudeau
    February 14, 2022
  • Polestar: In Munich and On Tour
    by Caroline Trudeau
    December 12, 2021

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My fave from today is with Maman. #LEX #famille # My fave from today is with Maman. 
#LEX #famille #weekend
Look who I found at The Kitchen by @wolfgangpuck w Look who I found at The Kitchen by @wolfgangpuck while working on my influencing skills at @dulles_airport.

It’s Katia Estrada. I go back to the 1900s with this one, to the #AOL #Tucson call center days.

In fact, on May 14, 2000, she is the one that picked me up, right here at @dulles_airport. I was at the end of a one-way trip that would change my life.  I was relocating to Northern Virginia from the desert, for work. I was 24. 

It’s good to see you old friend. Let’s do that again 🙏🏼❤️💋 22 years later.
I often get asked what I drive. I think naturally, I often get asked what I drive. I think naturally, many people assume I am going to answer with some kind of fancy #German #luxury item. 🖤❤️💛

I drive a 2008 @jeep Wrangler.  A JK. 🇺🇸

It’s pretty basic and it zips around town like a boss.  It goes topless and it’s been paid for, for more than decade.

I got it brand new in the spring of 2009. I was 33 and I had a vision: to be that 50 year-old lady that drives the cool #Wrangler. 

My loyalty is to this #Jeep. To the sky above my head. To the crazy hair. To playing music a smidge too high. To driving on the beach. To tailgating and picnicking. To chasing sunsets. To waving to strangers. ✌🏼

To freedom and adventure. And getting closer to being that #cool. 

Thanks @bullrun4x4 🙏🏼. 5⭐️

#itsajeepthing
The German Embassy compound in Washington, DC is s The German Embassy compound in Washington, DC is stunning. 

The Chancery, a shout out to @vw - “Do your part, change will start” 👌🏼, the ladies’ salon at @germanyinusa Ambassador Emily Haber’s residence 🙏🏼 and her reception hall lined with Markus Luepertz’s woodcut series, serendipitously called “Men Without Women” 🖤❤️💛💙
To all the moms! To working moms: you are incredi To all the moms!

To working moms: you are incredible.

To my mom: you are the best. Je t’aime.
Keeping the #Cabo vibe going. 🇲🇽 I found th Keeping the #Cabo vibe going. 🇲🇽

I found the perfect spot for my magical wedding memento. 🇮🇳

Between:
-the Eiffel Tower my dad got me as a child 🇫🇷
-a photo of a street in Munich I took on my very first trip in 2017 (I’ve been looking for its location every trip since…) 🇩🇪
-my small collection of mini flags from the places I’ve lived 🇨🇦🇺🇸
-and my rapidly growing Chinese Evergreen I acquired in my 2020 quarantine-with-plants🪴

@tejasoza and @krupsz - Thank you and welcome to #Club1670. You fit right in. Come visit soon ♥️🙏🏼😘
Celebrating #love. Tejas+Krupta at the beach in Me Celebrating #love. Tejas+Krupta at the beach in Mexico. 🙏🏼♥️✨ #grateful
🇨🇦 Respectueusement. 🇺🇸 Respectfully. 🇨🇦 Respectueusement. 
🇺🇸 Respectfully.

#guy #lafleur #canadiens #montreal #quebec #hockey #nhl #habs #gohabsgo #jemesouviens
Instagram post 17887187192574554 Instagram post 17887187192574554

Caroline’s Favorites

My Definition of Experience

Healing

Munich

A Poem

Memorial Day 2018

Female One Zero

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