The Project: #itselectric
It’s personal. And it’s business too.
I’ve been in the customer business my entire 25-year career. As a consultant, I’ve served CMOs, their teams and partners for almost 2 decades. This year marks my 10th in the automotive industry.
On the verge of the largest energy transition the world has ever seen, I am now, more than ever, curious about the role auto-makers will play in shaping an entire society’s understanding of and shift to new consumption habits around electricity. Specifically in the North American market.
My next vehicle is an electric vehicle (EV). I am now one of the reported 23% of Americans considering electricity as the exclusive power source for my next car. I have to make that transformation real in my life, just like everyone else does.
And in this place where we are all more alike than different, this project starts with stories of firsts. First impressions, first times, first drives, first concerns and first delights, the first order and undoubtedly, the first distress moment also… All of the firsts. Because these firsts make moments that matter.
This project is as real-time documentation of my journey as a consumer in discovering, which EV is the first one, for me? And a progressive study of consumer trends in electrification adoption.
It’s also about sustainability. Specifically, what it means to me. Because our planet is on fire. Because we made a commitment to the world and each other in Paris in 2015 to limit global warming. Because addressing the carbon pollution caused by gas-powered engines on our roads, especially in America is a gnarly problem in urgent need of immensely innovative solutions.
No doubt, the future of mobility is electric. Yet right now, in the present, we are influencing how generations will undertake the monumental wave of change necessary for us to modernize our beloved automotive business to better nurture nature. This undertaking is a significant one that requires seismic efforts.
Finally, #itselectric is where my desire to use my voice to contribute to creating a 2-way street between brands and people meets my ability to be part of the change I want to see in the world.
Count me in.