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THE VOICES COLLECTION

By Caroline Trudeau

  • CHAPTERS
    • ALL ABOUT LOVE
    • IRONMAN
    • THE CXO
    • THE SLALOM STORIES
    • 40 OVER 40
    • #itselectric
  • ALL THE WORDS
    • THE BLOG
    • THE GLOSS OVER PODCAST
  • About Caroline

The Project: #itselectric

It’s personal.  And it’s business too.

I’ve been in the customer business my entire 25-year career.  As a consultant, I’ve served CMOs, their teams and partners for almost 2 decades.  This year marks my 10th in the automotive industry. 

On the verge of the largest energy transition the world has ever seen, I am now, more than ever, curious about the role auto-makers will play in shaping an entire society’s understanding of and shift to new consumption habits around electricity. Specifically in the North American market.

My next vehicle is an electric vehicle (EV). I am now one of the reported 23% of Americans considering electricity as the exclusive power source for my next car. I have to make that transformation real in my life, just like everyone else does.

And in this place where we are all more alike than different, this project starts with stories of firsts. First impressions, first times, first drives, first concerns and first delights, the first order and undoubtedly, the first distress moment also… All of the firsts. Because these firsts make moments that matter.

This project is as real-time documentation of my journey as a consumer in discovering, which EV is the first one, for me?  And a progressive study of consumer trends in electrification adoption.

It’s also about sustainability. Specifically, what it means to me. Because our planet is on fire. Because we made a commitment to the world and each other in Paris in 2015 to limit global warming. Because addressing the carbon pollution caused by gas-powered engines on our roads, especially in America is a gnarly problem in urgent need of immensely innovative solutions.

No doubt, the future of mobility is electric.  Yet right now, in the present, we are influencing how generations will undertake the monumental wave of change necessary for us to modernize our beloved automotive business to better nurture nature. This undertaking is a significant one that requires seismic efforts.

Finally, #itselectric is where my desire to use my voice to contribute to creating a 2-way street between brands and people meets my ability to be part of the change I want to see in the world.

Count me in.

#itselectric

  • Resources: For Your Transition to EV
    by Caroline Trudeau
    March 1, 2022
  • Tesla: For Guaranteed Fun with a Stranger
    by Caroline Trudeau
    February 27, 2022
  • Opinion: An Ode to Tesla Owners
    by Caroline Trudeau
    February 27, 2022
  • Tesla: Embracing Range Anxiety
    by Caroline Trudeau
    February 14, 2022
  • Polestar: In Munich and On Tour
    by Caroline Trudeau
    December 12, 2021

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INSTAGRAM

#TBT to the last time I got together with @womenau #TBT to the last time I got together with @womenautomotivenetwork when I hosted their Annual Summit with 900 people in #Ludwigsburg and online. 🏁

And the best work day of my life, so far. 👏🏼

Today, I wish digital Winter Meet Up chairperson Imogen Bhogal the best of luck in her duties ✨

And I look forward to participating in the #event as an attendee. Sending love to everyone in the community 🫶🏼. 

Let’s #network!

📸 @4mediafilm 

#bettertogether #womeninautomotive #womenautomotivenetwork #host #emcee #facilitator #available #hireme #loveatwork
One of my favorite #micromoments of holiday season One of my favorite #micromoments of holiday season every year is the unwrapping of the next year’s planning #notebook. 🫶🏼

For 2024, it’s a #passion red weekly softcover Moleskine 🇮🇹 that will hold all of my most important declarations, dates and dreams. ✨

Are you ready for it?! #2024 🚀

#creativitytools #goalcrushing #loveatwork
About last night ✨
#Friendsgiving at Special K’s 🫶🏼 with the U of L ❤️
#lululemonalumni #happyholidays
@kmassaro23 @caroandfam @danaschwartzdesign @phancyphill @mfrisch @__just__jason__ @lululemon
From my newest photo shoot, here’s a #brand #por From my newest photo shoot, here’s a #brand #portrait reel ❤️⚡️

We did it at my place in #Reston. Because I wanted to show y’all where I did my best #work this year.  #2023 🫶🏼 

Despite the all the #stages, meeting rooms, and #Atlantic crossings of #workingfromeverywhere, #Virginia is where I land when it’s time to #create. 🇺🇸 #Club1670

We must have taken thousands of pictures, to find just 3 that would eventually make it to my #new #website. 🤓

Here’s to having #vision and collaborating with other creators to tell #stories and make #art together. ✨

To radical self expression. And a revolution anew. 🟡

📸: @ad79dave 
📍: Reston, VA. 
🗓️: March 17, 2023. 
Creative Director: @thisiscaro 🙋🏻‍♀️
Hair: @joyfulchair 
Project: www.caroline-trudeau.com
💻: @mortensen_designs 

#loveatwork #virginiaisforlovers #design #womenleaders
#electric #micromobility in #Virginia Beach ❤️ #electric #micromobility in #Virginia Beach ❤️
#vb #ev #virginiaisforlovers
Virginia Beach #Jeep Fest. ✌🏼❤️🌊 @jeep Virginia Beach #Jeep Fest. ✌🏼❤️🌊
@jeep @vabjeepfest #adventure #itsajeepthing #virginiaisforlovers ❤️🐥🫶🏼
The Atlantic. Always worth the drive. ❤️ #the The Atlantic. 
Always worth the drive. ❤️
#theatlantic #virginiabeach #virginiaisforlovers
About last night. #Reston #restontowncenter #vir About last night. 

#Reston #restontowncenter #virginia #virginiaisforlovers❤️
Books of 2023. Read the list on LinkedIn. Link in Books of 2023. Read the list on LinkedIn.
Link in bio @thisiscaro 
#loveatwork
#club1670
#scènesdeReston

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COPYRIGHT © 2023 · THE VOICES COLLECTION · CAROLINE TRUDEAU