• Skip to main content
  • Skip to secondary menu
  • Skip to footer

THE VOICES COLLECTION

By Caroline Trudeau

  • OH MY WORD
    • THE BLOG
    • THE GLOSS OVER PODCAST
  • ANTHOLOGIES
    • IRONMAN
    • THE CXO
    • THE SLALOM STORIES
    • 40 OVER 40
    • #itselectric
  • ABOUT CARO
    • STORYTELLING SERVICES
    • pageight
    • CONSULTANT BIO
    • CV

The Project: #itselectric

It’s personal.  And it’s business too.

I’ve been in the customer business my entire 25-year career.  As a consultant, I’ve served CMOs, their teams and partners for almost 2 decades.  This year marks my 10th in the automotive industry. 

On the verge of the largest energy transition the world has ever seen, I am now, more than ever, curious about the role auto-makers will play in shaping an entire society’s understanding of and shift to new consumption habits around electricity. Specifically in the North American market.

My next vehicle is an electric vehicle (EV). I am now one of the reported 23% of Americans considering electricity as the exclusive power source for my next car. I have to make that transformation real in my life, just like everyone else does.

And in this place where we are all more alike than different, this project starts with stories of firsts. First impressions, first times, first drives, first concerns and first delights, the first order and undoubtedly, the first distress moment also… All of the firsts. Because these firsts make moments that matter.

This project is as real-time documentation of my journey as a consumer in discovering, which EV is the first one, for me?  And a progressive study of consumer trends in electrification adoption.

It’s also about sustainability. Specifically, what it means to me. Because our planet is on fire. Because we made a commitment to the world and each other in Paris in 2015 to limit global warming. Because addressing the carbon pollution caused by gas-powered engines on our roads, especially in America is a gnarly problem in urgent need of immensely innovative solutions.

No doubt, the future of mobility is electric.  Yet right now, in the present, we are influencing how generations will undertake the monumental wave of change necessary for us to modernize our beloved automotive business to better nurture nature. This undertaking is a significant one that requires seismic efforts.

Finally, #itselectric is where my desire to use my voice to contribute to creating a 2-way street between brands and people meets my ability to be part of the change I want to see in the world.

Count me in.

#itselectric

  • Resources: For Your Transition to EV
    by Caroline Trudeau
    March 1, 2022
  • Tesla: For Guaranteed Fun with a Stranger
    by Caroline Trudeau
    February 27, 2022
  • Opinion: An Ode to Tesla Owners
    by Caroline Trudeau
    February 27, 2022
  • Tesla: Embracing Range Anxiety
    by Caroline Trudeau
    February 14, 2022
  • Polestar: In Munich and On Tour
    by Caroline Trudeau
    December 12, 2021

Footer

INSTAGRAM

#Copenhagen A visit to a new city and country 🇩 #Copenhagen
A visit to a new city and country 🇩🇰 with a bonus +1 with Malmö 🇸🇪. 
It’s the company and hospitality of the Wachter tribe that made the place so memorable. Thank you Brett, Anja, Aviaja and special shout out to Mira for sharing her room 🥰🐶🎶
I’ll be back to continue what started at the Danish Museum of Design and discover more Copenhagen architectural treasures.
And just like that, Lolo is a high school graduate And just like that, Lolo is a high school graduate.

@loganmhenry, I’m so lucky I get to be part of your life! ❤️

Watching you grow up so closely has been one of the joys and honors of my 30s and 40s. I’m not worried about your future one bit because of the fantastic young woman you already are. Great job parents 👏🏼⭐️🫶🏼

And I’m just gonna keep being here, watching you, and the places you’ll go 🙏🏼😎🚀

Be big out there. And do your best, like always. 🎈

Congrats!!! To you and all the Falls Church High School graduates! 👩‍🎓

#classof2023
It’s the 10 year anniversary of my social media It’s the 10 year anniversary of my social media indecency!

I do it to #savethetatas🎀 .

As a #PSA 🙏🏼.

A reminder to my ladies: get your yearly mammogram done.  Full stop. 🛑

And as a way to honor my once family #survivor: Grand-Maman Bebette. 🇨🇦😇👼🏼

I had my first at 37. You do the math. 🍎🍎

Bonus: color-blocking with my gown 💙💛💚
Any guesses?! ⬇️ Top 5 questions I get asked Any guesses?! ⬇️

Top 5 questions I get asked coming back from a 4 week trip abroad. 

How was your trip? Not eligible. 

#top5
#beingabroad
#home
#virginiaisforlovers❤️ 
#tourist
#workfromeverywhere
#loveatwork
Moments in the mail. Like love notes to staccato t Moments in the mail. Like love notes to staccato the years and accomplishments. 

Always delightful.  Especially in a pile the size of an entire paper recycling bag, after 33 days away. 

Presenting the Henry Class of 2023. Evie is going to @arizonastateuniversity and LOLO is going to Virginia Tech. 

Great job Henry clan!  Keep going 👏🏼🚀😈🤘🏼

#forksup #gohokies
#TBT to Tuesday night in #LDN. Soho, shining, read #TBT to Tuesday night in #LDN. Soho, shining, ready to #celebrate. 🏳️‍🌈

Diversity season is never over. 

I’m an advocate, a voice and a lover. 

Happy Pride. 🌈🦄💚
Day 33: #Reston The best part of coming #home: sl Day 33: #Reston

The best part of coming #home: sleeping in my own bed. 😌🛏️😴

🇺🇸🇩🇪🇩🇰🇸🇪🇬🇧

#grateful
Day 32: #London It’s the final day for Love, on Day 32: #London

It’s the final day for Love, on European Tour.

At dinner in Soho, Oxana gifted me with an unimaginably beautiful gift: #art. Her own. 

It’s me. And it’s about this quest I’ve been on for the last year: to find Love, at Work. 

I’m deeply touched and eternally grateful. And headed for home with my heart full. 

And eager for the next cycle of work.

#loveatwork
#workfromeverywhere
Steps in #LDN 🇬🇧 Steps in #LDN 🇬🇧

CONTACT CAROLINE

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • WhatsApp

KEEP UP WITH THE VOICES

SEARCH

MEDIA

 

COPYRIGHT © 2023 · THE VOICES COLLECTION · SHOUT OUT TO 

COPYRIGHT © 2023 · THE VOICES COLLECTION · CAROLINE TRUDEAU