This is Caroline Trudeau. Who I am. At work, at my core and in life.
In 75 words. French Canadian. Leo. Oldest of 4. Leader. Student. Player of athletic games. Senior Class President. Immigrant. ROTFLMAO and fun seeker. Dream chaser. Customer-focused. Connector and loyalty-builder. Digital experience innovator. Dog lover. Disciplined and decorated executioner. Consultant. Curious inquisitor. Accidental marketer. Yogi and seldom Guru. Experience seeker. Then creator. Woman in automotive. American. Strategist. Storyteller. Change and culture maker. Aunt. Ironman. Feeler, at last. Chooser. Thrill and growth-seeker. Tourist. Lover. Vault.
CT @ WORK
What I do.
I am a modern experience innovation visionary & strategist. I orchestrate individuals and collectives to create and curate digital solutions that drive the integration of emotions and insights in business. We turn intuition and intention into impactful and innovative experiences for customers, clients, citizens, communities, corporations and colleagues.
Who I do it for.
For brands who truly believe in human-centricity and, as a result, want to deeply connect with their customers to offer engaging and new digital solutions to gnarly problems.
While I have cross-industry experience, my passion is for the mobility and automotive space.
How I do it.
By focusing on feelings, especially those that awaken deep emotions, leave impressions, celebrate individuality, create intimacy, and entice action. The question I ask most often: “How do we want to make our audience feel?”
By keeping up with customer experience trends and emerging digital technologies, and imagining solutions that nimbly align with an organization’s strategy.
And by delivering customer experience strategy that transcends organizational silos.
By tailoring planning techniques I have gathered both in academia and in my nearly 25 years of marketing and customer-facing technology implementation experience to an organization’s unique needs.
By nurturing, honoring and celebrating relationships, managing expectations, and treating clients like royalty.
It’s lofty: to help organizations craft and utilize customer data-fueled ecosystems that inform the delivery of delightful, loyalty-building experiences. I call it seeking return on feelings.
My favorite part about work.
You want me on your team if you…
…Need vision and creative thinking that purposefully gets integrated in your overall strategy.
…Are looking to put your customers, your audience, at the center of your digital business.
…Believe that high quality emotion evoking content is key to engaging today’s customer.
…Want to work with someone who can get stuff done.
AT MY CORE
My purpose is to be the facilitator of experiences that connect and boost people’s lives.
I am usually one of the most energetic person in the room.
I seek to understand strategy. If I can’t find one, I’ll want to create it.
I believe we are more alike than different.
Oui, I am a romantic and a lover.
I’ll try to make you laugh. Sometimes, I’ll succeed. For sure, we’ll have fun.
I say yes to Taco Tuesdays.
I write. In fact, I am working on a book.
I am a plant lady. It’s a 2020 thing.
My love language is quality time. It feeds my need for connection. Time together, layers of language, culture curiosities, intense dialogue and deep shit of the universe make up the essence of my being. I really value time.
My passion is to genuinely inspire, empower and support others to find and maximize their strengths so that together, we can create the exceptional change we seek. It’s my definition of leadership.
Soon, I’ll spend all my extra time and money traveling.
I am looking for place between a mountain and a lake.
BRANDS I HAVE SERVED
“It’s about being alive and feisty and not sitting down and shutting up even though people would like you to.” -P!NK