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THE VOICES COLLECTION

By Caroline Trudeau

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  • ABOUT CARO
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Caroline Trudeau. In 75 words. Female. French Canadian. Leo. Oldest of 4. Leader. Student. Player of athletic games. Senior Class President. Immigrant. ROTFLMAO and fun seeker. Dream chaser. Customer-focused. Connector and loyalty-builder. Digital experience innovator. Dog lover. Disciplined and decorated executioner. Consultant. Curious inquisitor. Accidental marketer. Yogi and seldom Guru. Feminist. Experience seeker. Then creator. Woman in automotive. American. Strategist. Storyteller. Change and culture maker. Aunt. Ironman. Innovator. Germanophile. Feeler, at last. Chooser. Thrill and growth-seeker. Tourist. Lover. Vault. Speaker.

CT @ WORK

What I do.

I am a modern experience innovation visionary & strategist. I orchestrate individuals and collectives to create and curate digital solutions that drive the integration of emotions and insights in business.  We turn intuition and intention into impactful and innovative experiences for customers, clients, citizens, communities, corporations and colleagues. 

Who I do it for.

For brands who truly believe in human-centricity and, as a result, want to deeply connect with their customers to offer engaging and new digital solutions to gnarly problems.

While I have cross-industry experience, my passion is for the mobility and automotive space.

How I do it.

By focusing on feelings, especially those that awaken deep emotions, leave impressions, celebrate individuality, create intimacy, and entice action. The question I ask most often: “How do we want to make our audience feel?”

By keeping up with customer experience trends and emerging digital technologies, and imagining solutions that nimbly align with an organization’s strategy.

By delivering customer experience strategy that transcends organizational silos. And by helping organizations measure return on feeling.

By tailoring planning techniques I have gathered both in academia and in my nearly 25 years of marketing and customer-facing technology implementation experience to an organization’s unique needs.

And by nurturing, honoring and celebrating relationships, managing expectations and keeping it real.

By spreading love, at work.

My goal.

It’s lofty: to help organizations craft and utilize customer data-fueled ecosystems that inform the delivery of delightful, loyalty-building experiences, sustainably.

My favorite part about work.

The pitch.

You want me on your team if you…

…Need vision and creative thinking that purposefully gets integrated in your overall strategy.

…Are looking to put your customers, your audience, at the center of your digital business.

…Believe that high quality emotion evoking content is key to engaging today’s customer.

…Want to work with someone who can get stuff done.

AT MY CORE

I value trust, freedom, respect, curiosity, discipline & adventure.

My purpose is to be the facilitator of experiences that connect and boost people’s lives.

I am usually one of the most energetic person in the room.

I ask: “why?” because I seek to understand objectives. If I can’t find one, I’ll want to create it.

I believe we are more alike than different.

Oui, I am a romantic and a lover. Especially of words.

I’ll try to make you laugh. Sometimes, I’ll succeed. For sure, we’ll have fun.

IN LIFE

I write. In fact, I am working on a book.

I am a plant lady. It’s a 2020 thing.

I say yes to taco, especially on Tuesdays. But Friday is my favorite day of the week.

My love language is quality time. It feeds my need for connection. Time together, layers of language, culture curiosities, intense dialogue and deep stuff of the universe make up the essence of my being.  I really value time.

My passion is to genuinely inspire, empower and support others to find and maximize their strengths so that together, we can create the exceptional change we seek. It’s my definition of leadership.

Soon, I’ll spend all my extra time and money traveling.

I am looking for place between a mountain and a lake.

BRANDS I HAVE SERVED

MEDIA

CV
BIO
PHOTOS

INSPO

“It’s about being alive and feisty and not sitting down and shutting up even though people would like you to.” -P!NK

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INSTAGRAM

#Copenhagen A visit to a new city and country 🇩 #Copenhagen
A visit to a new city and country 🇩🇰 with a bonus +1 with Malmö 🇸🇪. 
It’s the company and hospitality of the Wachter tribe that made the place so memorable. Thank you Brett, Anja, Aviaja and special shout out to Mira for sharing her room 🥰🐶🎶
I’ll be back to continue what started at the Danish Museum of Design and discover more Copenhagen architectural treasures.
And just like that, Lolo is a high school graduate And just like that, Lolo is a high school graduate.

@loganmhenry, I’m so lucky I get to be part of your life! ❤️

Watching you grow up so closely has been one of the joys and honors of my 30s and 40s. I’m not worried about your future one bit because of the fantastic young woman you already are. Great job parents 👏🏼⭐️🫶🏼

And I’m just gonna keep being here, watching you, and the places you’ll go 🙏🏼😎🚀

Be big out there. And do your best, like always. 🎈

Congrats!!! To you and all the Falls Church High School graduates! 👩‍🎓

#classof2023
It’s the 10 year anniversary of my social media It’s the 10 year anniversary of my social media indecency!

I do it to #savethetatas🎀 .

As a #PSA 🙏🏼.

A reminder to my ladies: get your yearly mammogram done.  Full stop. 🛑

And as a way to honor my once family #survivor: Grand-Maman Bebette. 🇨🇦😇👼🏼

I had my first at 37. You do the math. 🍎🍎

Bonus: color-blocking with my gown 💙💛💚
Any guesses?! ⬇️ Top 5 questions I get asked Any guesses?! ⬇️

Top 5 questions I get asked coming back from a 4 week trip abroad. 

How was your trip? Not eligible. 

#top5
#beingabroad
#home
#virginiaisforlovers❤️ 
#tourist
#workfromeverywhere
#loveatwork
Moments in the mail. Like love notes to staccato t Moments in the mail. Like love notes to staccato the years and accomplishments. 

Always delightful.  Especially in a pile the size of an entire paper recycling bag, after 33 days away. 

Presenting the Henry Class of 2023. Evie is going to @arizonastateuniversity and LOLO is going to Virginia Tech. 

Great job Henry clan!  Keep going 👏🏼🚀😈🤘🏼

#forksup #gohokies
#TBT to Tuesday night in #LDN. Soho, shining, read #TBT to Tuesday night in #LDN. Soho, shining, ready to #celebrate. 🏳️‍🌈

Diversity season is never over. 

I’m an advocate, a voice and a lover. 

Happy Pride. 🌈🦄💚
Day 33: #Reston The best part of coming #home: sl Day 33: #Reston

The best part of coming #home: sleeping in my own bed. 😌🛏️😴

🇺🇸🇩🇪🇩🇰🇸🇪🇬🇧

#grateful
Day 32: #London It’s the final day for Love, on Day 32: #London

It’s the final day for Love, on European Tour.

At dinner in Soho, Oxana gifted me with an unimaginably beautiful gift: #art. Her own. 

It’s me. And it’s about this quest I’ve been on for the last year: to find Love, at Work. 

I’m deeply touched and eternally grateful. And headed for home with my heart full. 

And eager for the next cycle of work.

#loveatwork
#workfromeverywhere
Steps in #LDN 🇬🇧 Steps in #LDN 🇬🇧

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COPYRIGHT © 2023 · THE VOICES COLLECTION · CAROLINE TRUDEAU