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This is Caroline Trudeau. Who I am at work, at my core and in life.

In 75 words. French Canadian. Leo. Oldest of 4. Leader. Student. Player of athletic games. Senior Class President. Immigrant. ROTFLMAO and fun seeker. Dream chaser. Customer-focused. Connector and loyalty-builder. Digital experience innovator. Dog lover. Disciplined and decorated executioner. Consultant. Curious inquisitor. Accidental marketer. Yogi and seldom Guru. Experience seeker. Then creator. Woman in automotive. American. Strategist. Storyteller. Change and culture maker. Aunt. Ironman. Feeler, at last. Chooser. Thrill and growth-seeker. Tourist. Lover. Vault.

CT @ WORK

What I do.

I am a modern experience innovation visionary & strategist. I orchestrate individuals and collectives to create and curate digital solutions that drive the integration of emotions and insights in business.  We turn intuition and intention into impactful and innovative experiences for customers, clients, citizens, communities, corporations and colleagues. 

Who I do it for.

For brands who truly believe in human-centricity and, as a result, want to deeply connect with their customers to offer engaging and new digital solutions to gnarly problems.

While I have cross-industry experience, my passion is for the mobility and automotive space.

How I do it.

By focusing on feelings, especially those that awaken deep emotions, leave impressions, celebrate individuality, create intimacy, and entice action. The question I ask most often: “How do we want to make our audience feel?”

By keeping up with customer experience trends and emerging digital technologies, and imagining solutions that nimbly align with an organization’s strategy.

And by delivering customer experience strategy that transcends organizational silos.

By tailoring planning techniques I have gathered both in academia and in my nearly 25 years of marketing and customer-facing technology implementation experience to an organization’s unique needs.

By nurturing, honoring and celebrating relationships, managing expectations, and treating clients like royalty.

My goal.

It’s lofty: to help organizations craft and utilize customer data-fueled ecosystems that inform the delivery of delightful, loyalty-building experiences. I call it seeking return on feelings.

My favorite part about work.

The pitch.

You want me on your team if you…

…Need vision and creative thinking that purposefully gets integrated in your overall strategy.

…Are looking to put your customers, your audience, at the center of your digital business.

…Believe that high quality emotion evoking content is key to engaging today’s customer.

…Want to work with someone who can get stuff done.

AT MY CORE

My purpose is to be the facilitator of experiences that connect and boost people’s lives.

I am usually one of the most energetic person in the room.

I seek to understand strategy. If I can’t find one, I’ll want to create it.

I believe we are more alike than different.

Oui, I am a romantic and a lover.

I’ll try to make you laugh. Sometimes, I’ll succeed. For sure, we’ll have fun.

I say yes to Taco Tuesdays.

IN LIFE

I write. In fact, I am working on a book.

I am a plant lady. It’s a 2020 thing.

My love language is quality time. It feeds my need for connection. Time together, layers of language, culture curiosities, intense dialogue and deep shit of the universe make up the essence of my being.  I really value time.

My passion is to genuinely inspire, empower and support others to find and maximize their strengths so that together, we can create the exceptional change we seek. It’s my definition of leadership.

Soon, I’ll spend all my extra time and money traveling.

I am looking for place between a mountain and a lake.

BRANDS I HAVE SERVED

MEDIA

CV
BIO
PHOTOS

INSPO

“It’s about being alive and feisty and not sitting down and shutting up even though people would like you to.” -P!NK

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INSTAGRAM

My fave from today is with Maman. #LEX #famille # My fave from today is with Maman. 
#LEX #famille #weekend
Look who I found at The Kitchen by @wolfgangpuck w Look who I found at The Kitchen by @wolfgangpuck while working on my influencing skills at @dulles_airport.

It’s Katia Estrada. I go back to the 1900s with this one, to the #AOL #Tucson call center days.

In fact, on May 14, 2000, she is the one that picked me up, right here at @dulles_airport. I was at the end of a one-way trip that would change my life.  I was relocating to Northern Virginia from the desert, for work. I was 24. 

It’s good to see you old friend. Let’s do that again 🙏🏼❤️💋 22 years later.
I often get asked what I drive. I think naturally, I often get asked what I drive. I think naturally, many people assume I am going to answer with some kind of fancy #German #luxury item. 🖤❤️💛

I drive a 2008 @jeep Wrangler.  A JK. 🇺🇸

It’s pretty basic and it zips around town like a boss.  It goes topless and it’s been paid for, for more than decade.

I got it brand new in the spring of 2009. I was 33 and I had a vision: to be that 50 year-old lady that drives the cool #Wrangler. 

My loyalty is to this #Jeep. To the sky above my head. To the crazy hair. To playing music a smidge too high. To driving on the beach. To tailgating and picnicking. To chasing sunsets. To waving to strangers. ✌🏼

To freedom and adventure. And getting closer to being that #cool. 

Thanks @bullrun4x4 🙏🏼. 5⭐️

#itsajeepthing
The German Embassy compound in Washington, DC is s The German Embassy compound in Washington, DC is stunning. 

The Chancery, a shout out to @vw - “Do your part, change will start” 👌🏼, the ladies’ salon at @germanyinusa Ambassador Emily Haber’s residence 🙏🏼 and her reception hall lined with Markus Luepertz’s woodcut series, serendipitously called “Men Without Women” 🖤❤️💛💙
To all the moms! To working moms: you are incredi To all the moms!

To working moms: you are incredible.

To my mom: you are the best. Je t’aime.
Keeping the #Cabo vibe going. 🇲🇽 I found th Keeping the #Cabo vibe going. 🇲🇽

I found the perfect spot for my magical wedding memento. 🇮🇳

Between:
-the Eiffel Tower my dad got me as a child 🇫🇷
-a photo of a street in Munich I took on my very first trip in 2017 (I’ve been looking for its location every trip since…) 🇩🇪
-my small collection of mini flags from the places I’ve lived 🇨🇦🇺🇸
-and my rapidly growing Chinese Evergreen I acquired in my 2020 quarantine-with-plants🪴

@tejasoza and @krupsz - Thank you and welcome to #Club1670. You fit right in. Come visit soon ♥️🙏🏼😘
Celebrating #love. Tejas+Krupta at the beach in Me Celebrating #love. Tejas+Krupta at the beach in Mexico. 🙏🏼♥️✨ #grateful
🇨🇦 Respectueusement. 🇺🇸 Respectfully. 🇨🇦 Respectueusement. 
🇺🇸 Respectfully.

#guy #lafleur #canadiens #montreal #quebec #hockey #nhl #habs #gohabsgo #jemesouviens
Instagram post 17887187192574554 Instagram post 17887187192574554

Caroline’s Favorites

My Definition of Experience

Healing

Munich

A Poem

Memorial Day 2018

Female One Zero

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