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Try this. I dare you. Stop any Tesla driver on the streets and ask them: “What’s your favorite feature about your Tesla?” I will bet you that almost every time, a positive exchange will ensure and you will likely receive a jovial answer.
I’ve asked strangers this question more times than I can count, here are the top 3 features that rise to the top of my recollections:
–The fart machine, which has been available for some years now, but has made a resurgence in popularity recently since the release of the Boombox mode late last year. So silly.
–The app, that I’ve ironically observed many people pull out their phone to show me their Tesla app while in a parking lot, standing right next to the actual Tesla… Most often mentioned delights are 1. All the details of the latest over-the-air (OTA) software update the vehicle last received and 2. New app features, that more often bring the physical car and its environmental context to the digital world in a gamified way. In other words, higher quality animations that beyond bridging the physical | digital divide enhance the ownership experience while away from the vehicle. So clever!
–Ludicrous, referring to the extra power boost that is synonymous with its coveted acceleration performance. Those who have it never fail to mention it.
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#itselectric. Read more about the project here.