By Caroline Trudeau

Digital Experience Innovator. Storyteller. Leo.


I am a modern experience innovation visionary & strategist. I orchestrate individuals and collectives to purposefully curate digital solutions that aim at building lasting customer loyalty.

I am a generalist. My approach is broad in scope and multi-disciplinary in execution. I consider the integration ecosystems in which companies operate, the possibilities enabled by emerging technologies, and most importantly the emotions brands want to evoke in their customers as foundation for customer experience-based growth.

I have spent more than two decades studying, designing for, advising and serving brands who intentionally choose to prioritize human-centered experiences. Our partnerships have resulted in new value channels where creating intimacy with customers reigns as the strategic solution to gnarly problems.

My passion is in the automotive and mobility industry. This is my definition of experience.

I value trust, discipline, creative collaboration, humor and getting things done. We have a lot of work to do; there is no time to waste.


The Voices Collection is a creative celebration of my desire to authentically and unapologetically express myself and inspire others to do the same. It’s the place where I practice my passion for telling stories, for writing and for experimenting with content. Where I let my voices out.

By sharing our stories and experiences with radical candor, we can explore emotions, provoke thought, enhance human connection, empower individuality, encourage dialogue, break some rules and spark some change, collectively. This is an invitation to join me.

The Voices Collection also serves as a platform that welcomes individuals who desire to explore expressing themselves, digitally. Meet The Voices.


  • At the Table: Using my Voice
    Something pretty magical happened to me yesterday. It actually started a couple of weeks ago, when I got a Teams ping from one of my […]
  • Love: My One Word for 2021
    It seems appropriate that leading up to the annual celebration of love that occurs on Valentine’s day, I would make this declaration. My word for […]
  • 2020: Wo-Men Automotive Summit
    Last month, I participated and attended the Wo-Men Automotive Summit (WAS) virtually. This story is a reflection of my journey getting there, experiencing the conference […]


  • Slalom: Au Revoir
    It’s difficult to leave a good place and its terrific people so in my final Slalom story, I give you 5 reasons to love Slalomers. <3
  • The CXO: With Sabine Scheunert
    Preamble. Rejoice, it’s June! Summer is here.  And it’s almost time for the Women Automotive Summit! It’s been nearly 2 years since Stuttgart for the […]
  • Hilton Head: Working from Everywhere
    It’s been a few months since I started coming out of my COVID/Corona induced coma (I call it my Co-Co coma). Like I imagine many […]