Consultant. Strategist. Storyteller. Digital experience innovator. Customer obsessed. Loyalty builder. Marketer. Tourist. Lover. Matante. Leo.

My purpose is to be the facilitator of experiences that connect and boost people’s lives.

At work, and as a human: it’s at my core.


I am a modern experience innovation visionary & strategist. I orchestrate individuals and collectives to purposefully curate digital solutions that aim at building lasting customer loyalty.

I am a generalist. My approach is broad in scope and multi-disciplinary in execution. I consider the integration ecosystems in which companies operate, the possibilities enabled by emerging technologies, and most importantly the emotions brands want to evoke in their customers as foundation for customer experience-based growth.

I have spent nearly 25 years studying, designing for, advising and serving brands who intentionally choose to prioritize human-centered experiences. Our partnerships have resulted in new value channels where creating intimacy with customers reigns as the strategic solution to gnarly problems.

My passion is in the automotive and mobility industry.

I value trust, discipline, creative collaboration, humor and getting things done. We have a lot of work to do; there is no time to and for waste.


The Voices Collection is a creative celebration of my desire to authentically and unapologetically express myself and inspire others to do the same. By sharing our stories and experiences with radical candor, we can explore emotions, provoke thought, enhance human connection, empower individuality, encourage dialogue, break some rules and spark some change, collectively. The Voices Collection serves as a platform that welcomes individuals who have the desire to explore expressing themselves, digitally. Meet The Voices.


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  • 2020: Wo-Men Automotive Summit
    Last month, I participated and attended the Wo-Men Automotive Summit (WAS) virtually. This story is a reflection of my journey getting there, experiencing the conference […]
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  • One Slalom: With _build
    I got back from a road trip to a box waiting for me at home Saturday. My first thought was “Oh he diiiiid!” Joel Forman, […]
  • At the Table: Using my Voice
    Something pretty magical happened to me yesterday. It actually started a couple of weeks ago, when I got a Teams ping from one of my […]
  • March: Women’s History Month
    Rejoice. It’s Women’s History Month. Not to be confused with International Women’s Day, which, with origins dating back to 1901, is celebrated everywhere around the […]